QUIET LUXURY

THE LIFESTYLE MOVEMENT SWEEPING THE PLANET

As we usher in 2024, London, the city known for its dynamic blend of history and modernity, is at the forefront of embracing a new trend in lifestyle and luxury: Quiet Luxury. This movement, a departure from the loud and ostentatious, celebrates subtlety, authenticity, and mindfulness. In London, this shift is evident in its boutique hotels, intimate restaurants and other urban spaces.

CRAFTSMANSHIP & SUSTAINABILITY: THE NEW STATUS SYMBOLS

At the heart of Quiet Luxury is a deep appreciation for craftsmanship and sustainability. Artisanal products, bespoke creations, and sustainable practices are becoming the new status symbols. Consumers are gravitating towards brands and products that tell a story, that have a heritage, or that are made with eco-friendly methods. It's about investing in pieces that last, that have a narrative, and that reflect a conscientious lifestyle.

Checkout Pavyllon for a restaurant that gets it oh so right.

EXPERIENTIAL IS IN, LABELS ARE OUT

Quiet Luxury also signifies a pivot towards experiential wealth. The focus is on creating and cherishing memories through unique experiences rather than accumulating material goods. This could mean private, serene getaways, immersive cultural experiences, or personalised wellness retreats. The luxury is in the exclusivity, privacy, and personal growth these experiences offer.

Looking at you 1 Mayfair for a hotel masterclass in understated luxury.

THE ART OF SUBTLE AESTHETICS

Aesthetically, Quiet Luxury leans towards minimalism and subtlety. It's about understated elegance, where less is more, and the focus is on quality and detail. Interiors are moving away from gaudy opulence to a more muted, sophisticated palette that prioritises comfort and timeless design.

Skye Gyngell was the OG pioneer at Spring at Somerset House

DIGITAL DETOX: THE LUXURY OF UNPLUGGING

In an increasingly digital world, the luxury of unplugging and enjoying the present moment is becoming more coveted. Quiet Luxury embraces this, encouraging digital detoxes, mindfulness practices, and reconnecting with nature. It's about finding luxury in peace, quiet, and the luxury of time.