Why the shift?

We’ve all been there—scrolling through Instagram, falling in love with a space, and then struggling to find it again when you’re actually ready to book. The travel discovery process is fragmented and frustrating. We have built Curated to simplify this journey by offering users the ability to book directly through influencer recommendations, not just discover them. Imagine seeing a post from your favourite creator and booking that stay in just a few clicks. No more bouncing between platforms or opening dozens of tabs—Curated makes it all seamless.

The way we discover and book travel is changing. Gen Z and Millennials are driving the $800 billion travel industry, but instead of turning to faceless reviews or outdated search engines, they rely on creators they trust for travel recommendations. Yet, no travel platform has fully harnessed this shift. That’s why we created Curated—a design-led travel platform that merges influencer-driven discovery with seamless booking for unique, authentic stays.

Our vision is bold, but it’s rooted in a growing market trend. Influencer marketing is expected to reach $500bn by 2028, yet the travel industry hasn’t caught up. Curated is here to close that gap and change the way people experience travel.

Why Curated?

Putting a Value on Creator Content

Gen Z and Millennials trust influencers more than anyone else. 75% of them rely on influencer recommendations for travel decisions. Curated taps directly into this by allowing influencers to share and save their favourite stays in one place, and monetise that travel content through affiliate commissions when someone books. By tying the content and discovery to the booking, we close the loop and help put a very real price on the influence that can be so difficult to monetise.

Empowering Spaces

For hospitality venues, partnering with Curated means gaining access to high-quality, visually authentic content that showcases their spaces through the eyes of trusted creators. It reflects and extends the brands they've worked so hard to build into the discovery and booking process, rather than relying on outdated booking. com listings. And the best part? Their reach is extended through the creators that stay, boosting visibility and bookings while reducing their reliance on high-commission platforms.

The Traveller Experience

Travellers enjoy a seamless, personalised booking journey. You see a post on social media, you’re inspired, and with Curated, you can book that stay in just a few clicks. Or you can revisit it on Curated when you're ready to plan. Our platform integrates AI-driven personalisation, ensuring every experience feels unique and curated but completely human-centric with authentic recommendations at its heart. It is a completely different, yet 100% obvious way to find and book travel in a way that maintains the excitement and emotional connection you get when you've been recommended a great place to stay.

Now, we’re ready to launch, and we’re excited to announce that we are fundraising.

Why Now?

The demand for unique, experience-driven stays is rising, and the gap in the market for a platform like Curated has never been more apparent. We’re at the intersection of creativity, technology, and lifestyle, and we believe that now is the time to capture this opportunity.

We're now looking to fundraise to accelerate our growth and close the gap between influencer marketing and travel booking as we launch the new platform to market.

If you’re interested in hearing more, want to get involved or know somebody that might, we’d love to connect.

Molly & Alex